CEO Kelly Edwards speaks on a variety of digital marketing topics at conferences, seminars, webinars, and private study groups, and has a way of breaking through the clutter and making the complex simple. She’s earned a reputation for giving advisors “aha moments” and helping them finally understand the power of their digital presence and how they can use it to build relationships, find money in motion, and grow their books of business.
For nearly two decades, Kelly Edwards has been helping business owners understand and utilize digital marketing for client acquisition. After receiving a bachelor’s degree in advertising in 2002, Kelly was hired as an Account Executive at the first all-digital marketing agency in the nation.
She worked on accounts for large national brands including Jack Daniels, Lenox China, and Marriott Hotels, but her passion was always for small businesses and teaching them how to use digital media to generate new revenue streams.
In 2012, she and her husband, Coby, launched Lawton Marketing Group, a full-service agency specializing in digital marketing and branding for elite financial advisors and the healthcare industry. Since that time, the company has grown to a team of 15 experts who all specialize in different parts of the process. They manage the digital presence of top financial advisors across the nation, and they have won local and international awards for their work.
Why being vetted online should be every advisor’s number one concern
How to use social media to connect with clients and generate referrals
Learn the basics of branding for financial advisors
10 marketing mistakes advisors make and how to avoid them
Critical LinkedIn strategies for financial advisors
How giving glimpses into your world will impact your bottom line