9 Marketing Resolutions to Make for 2019 – Part One
2018 has come and gone, and a new year is upon us! With January comes new goals, new commitments, and new opportunities. The same way you would resolve to eat healthier or travel more in the new year, you should be resolving to do better in your business – better conversions, more revenue, and more consistency. As you take note of how you want to incorporate some or all of these strategies into your 2019 plan, be sure to check with your compliance department to make sure that you’re not breaking any rules, and always work with them to maximize what you can, as much as you can.
1) “In 2019, I will review my marketing strategy and ensure that it still works for me.”
I wanted to list this one first, because taking the time to review your strategy before you do anything else will make sure that your 2019 plans will line up with your goals. If you’ve been doing the same thing year after year since 2010, it might not even make sense for you or your market anymore.
Some questions to ask yourself as you’re reviewing your plan include:
Do these strategies still make sense for my target market?
Have I run them through my client filter?1
Am I still proud to show off my website or is it time for a facelift?
What am I doing to connect with current clients?
How referable have I made myself?
Is what I’m doing helping people to find me on Google?
How much time am I spending on marketing?
Should I outsource anything else?
If you can’t answer or negatively answer any of these questions, good news! The rest of the resolutions, tips and tricks in this article will all help guide you toward success.
1What? You don’t have a client filter? Check back in February for an article on audience personas! An audience persona is a great way to ensure that your ideal target market is going to value and appreciate everything that you’re doing – in marketing and in your day-to-day business activities – and that you’re not spinning your wheels doing things that aren’t geared directly to that market. If you would like help on building your audience persona, contact us to get started.
2) “In 2019, I will make sure that my website is modern, up-to-date and follows best practices.”
What is considered modern and best practice on a website is ever-changing, but there are some basics that have been around for a while. If you have the ability to make some changes on your site, the following are the types of things I would recommend. Some of these may not be doable if you’re using a templated website, but again – maximize everything you can!
To start, make sure your website is mobile-friendly. This is so important in this day and age where nearly everyone does their web-surfing from some kind of mobile device. Having a site that you have to pinch-and-zoom in order to navigate it from a phone is not considered mobile friendly. Your site should be easy to use, have a mobile menu that is accessed (typically) through a three-line menu at the top, and still looks great on a phone. A few years back, Google changed their rules about mobile-friendly sites, and one that doesn’t fit the bill won’t even show up in search results anymore!
Secondly, make sure that your information is up-to-date! There is nothing more frustrating than finding a business online, only to figure out that their address, phone number, hours or services are no longer accurate. To the average consumer it appears sloppy and careless. Start your review by making sure your contact information is up to date, ensure that you have a recent headshot (at least within the past two years), that your services are still accurate, and then review everything else to make sure it’s still in alignment with your business.
These two things are the bare minimum that almost everyone can do on their website to get themselves halfway to modern. If you are able and your broker allows it, hire a professional marketing team to help you build a website that looks and feels modern, too. By doing so, you can possibly incorporate new features like allowing your prospects and clients to request appointments online or attend educational webinars. Not only will making these kinds of changes to your site be good for your business if someone finds you online, it will help someone find you online! Google really likes it when you update and add content to your site – it shows that you are still around, and it’s one of the factors that helps your site to be found in search engines.
Be sure to check back next week for the next set of tips!