9 Marketing Resolutions to Make for 2019 – Part Four
2018 has come and gone, and a new year is upon us! With January comes new goals, new commitments, and new opportunities. The same way you would resolve to eat healthier or travel more in the new year, you should be resolving to do better in your business – better conversions, more revenue, and more consistency. As you take note of how you want to incorporate some or all of these strategies into your 2019 plan, be sure to check with your compliance department to make sure that you’re not breaking any rules, and always work with them to maximize what you can, as much as you can.
Since these are the last two marketing resolutions that we would suggest for 2019, be sure to go back and read the first three parts of this series too!
8) “In 2019, I will inspire referrals and reward my clients for them.”
There’s a difference between asking for referrals and inspiring them. Not to say you shouldn’t be asking for them too, but by making sure that your brand presence is consistent across everything (resolutions #5 and #7), being relational (resolution #4,) and putting yourself out there, you’re more likely to bring in new business without having to hunt it down. On top of everything else, a great way to do this is by doing something outside of work. Let me explain…
If you went to a lunch meeting, and the only thing that person talked about was work…would you want to meet with them again? No, of course not. But if that person talked about their kids, and the awesome mountain bike trip they had, and they asked you about your daughter’s school play – you would want to meet with them again and you would most likely tell your mountain-biking friend about them too!
We all need a little break from work sometimes and developing a hobby or getting involved with something in the community is a great way to do it. It gives you something to talk about and a new place to meet like-minded people. Just being there and being active with that hobby or organization, you will talk to people, they’ll learn what you do, and when they need someone who does what you do, they’ll tend to think of you first because they know you and like you.
Be sure that you’re thanking folks for sending business your way. Sending a quick email is good, but sending a hand-written thank you card is better. Be sure they know that you appreciate them and for your frequent referrers, you may even consider sending them a small gift (if compliance allows it). People will do more for those that appreciate them.
9) “In 2019, I will ask for help when I need it.”
You are an expert at doing what you do. You eat, sleep and breathe what you do, day in and day out. So when you come across something that is out of your wheel house for whatever reason, why would you not want to hire another expert to help you with that thing? Of course, I relate this directly to marketing.
A reputable marketing agency will be able to help you with just about anything you could want to do and should be able to mostly take it off your plate. They will also be able to help guide you toward the best practice that is going to serve you well and tell you when your idea might not make the most sense for your business. Here at LMG, we always try to get to know our clients’ businesses inside and out, as well as getting to know them personally, so that we can look at their business as if it were our business and make decisions that are going to make sense.
To take it one step further, there are oftentimes agencies that specialize in a particular industry. For example, hiring a marketing agency that has a portfolio filled with restaurants will most likely not be very good at helping your compliance-regulated insurance firm. Or if a company says they do websites, but their website is awful…that’s probably a testament to the product they’ll create for you.
I hope that you’ve found something in these resolutions that you’re excited to implement in your business for 2019. If you have a goal in mind that I haven’t discussed in this article, please feel free to reach out – we’d love to consult with you!