5 Tips for the Perfect Corporate Christmas & Holiday Cards
‘Tis the season of giving, and I recommend giving appreciation. The Christmas season – regardless of which holiday you celebrate – is the perfect opportunity to send a little love and thanks to those clients and business partners who have made a difference for you this year. The thing is, there’s both an art and a science to the perfect Christmas and holiday cards. Here are five tips to make your cards stand out from the pack and make a huge impression on your recipient.
1) Start Early.
By the time you’re reading this blog, if you haven’t already started the process of putting together your holiday cards you need to get moving because you’re running out time! I recommend starting in mid-November ideally, but if you work quickly, you can still make it happen in the next couple of weeks. Especially as a financial advisor, you have to not only get everything prepared, printed and in the mail, you have to send it through compliance as well. With complex holiday schedules and a lot of time off during this time of year, be prepared for compliance to run a little slower than normal. As you’re working through this process now, go ahead and add a reminder in October of next year to start the process early on your Christmas cards so you’re ahead of the game.
2) Go Custom.
You know those cards you bought at Walmart for 88¢ last year after Christmas? Don’t send those. And that ad you saw about digital cards? Nope, don’t do that either. Not as your business anyway…go ahead and send them to friends and family – we won’t tell! Your corporate Christmas and holiday cards should be an extension of your brand, they should be physically printed, and they should be designed to include your logo and website address. Keep the inside blank (see the next tip) and when you send them, use a real stamp versus doing bulk postage. All of these things show attention to detail and a genuine caring for the process and your recipient.
3) Hand Write/Sign.
Yes, the idea of printing your generic message and stamping your signature on your cards sounds enticing and easy, not to mention a lot less painful than the inevitable cramped hand you’ll have after a few dozen cards. But avoid the temptation! The effort you’re putting in by intentionally hand-writing your custom message to each client and partner, hand-signing each of your cards and hand-addressing each envelope will not only be noticed, it will stand out amid the clutter of Christmas cards and catalogs your clients are about to receive. If you have an extra-long client list, consider enlisting the help of your assistant to write the message you dictate and then sign each card.
4) Do. Not. Sell.
Let me say that again – NO SELLING. This is not the time to make a sales pitch. That’s a fast way to get your card thrown in the trash and to annoy your client. Instead, refer to the introduction of this blog and show appreciation! Tell your recipient how much you’ve enjoyed working with them this year, and how much their support means to you. Be genuine, and wish them and their family well. Bonus points if your message includes a personal anecdote.
5) Be Accurate.
You’re about to send out dozens of cards to people important to your business. Are their addresses correct? Is their name spelled correctly? You’re not writing any duplicates, right? What about when you stuff the cards – are you putting Suzie’s card in Jake’s envelope? Be careful, and take the time to be accurate so you can avoid an embarrassing mistake.
6) Bonus Tip! Don’t forget your ‘gatekeepers’.
If your business runs anything like our agency, in B2B relationships you’re not working directly with the CEO. So while it’s a great idea to address your card to the boss, don’t forget about the person who’s pulling strings for you and helping to move things along. Building on that relationship with a second personalized card will go a long way.
Now that you know what you should be doing to put together the perfect corporate Christmas and holiday cards, go make it happen! Remember, you’re nearly out of time, and it’s worth the effort. If you need our help or guidance, don’t hesitate to reach out!