A client filter, or an audience persona, as we tend to call it here at LMG, is an imaginary person that you’ve set up as a means for making sure that the way you’re doing business appeals to your ideal client. Going through this exercise to create a client filter is critical, especially when it comes to marketing efforts, because it allows you to know who it is that you’re actually trying to target, and to get a feel as to whether or not your efforts will appeal to that person, so that you’re not wasting time, money and energy.
Just building a team isn’t enough. You need to trust them to handle things on their own while you are gone so you don’t spend your whole vacation “just checking in.”
“We empower our team back home to make decisions and handle things in our absence,” said Kelly Edwards, co-owner of Lawton Marketing Group.
If someone were to ask me, “What’s the hardest thing to manage in your business?” my answer would be “my time,” always. As a business owner, when catastrophe hits, you can always replace lost business and lost revenue, but you can never replace lost time. It’s crucial to have a duplicatable time-management strategy (or strategies!) that you can lean on so that you know where your most valuable asset is running off to and how to get it back!
When it comes to advice, you can never have too much of a good thing, right? Wrong. These days, it’s so easy for everyone to become an expert that it can be difficult to hone in on the business and marketing advice that makes sense for you. People who generally have your best interests at […]
“Millennials expect to create a better future, using the collaborative power of digital technology.” Mal Fletcher This is the fourth post in a four-part series about Marketing to the Generations As you work on preserving the life of your business through marketing to various generations, don’t forget to reach out to the newest generation, the […]