Are you just asking for referrals, or are you inspiring them? When someone vets you, do they jump at the opportunity to work with you, or are you losing more prospects than you’re winning? Read this article to learn more about the foundations of being referrable.
Here at LMG, over half of our team is remote either part or full time. While it can sometimes be tough to not have our entire staff together in the same place, opening ourselves up to remote work has allowed us to keep some of our most valuable and talented people on board. Keep reading to learn more about what we’ve discovered works best to keep those folks engaged.
Are you ‘on’ Facebook? Do you ‘do’ Facebook? Your clients are, and they do.
I don’t mean having a business page on Facebook and sharing something to it every so often. That’s good (and you should definitely keep doing that), but not what I’m talking about. What I’m referring to is the personal side of Facebook. Your actual Joe Advisor profile. How often do you engage with people through that?
Keep reading to learn more about why you should be embracing the personal side of Facebook…
A client filter, or an audience persona, as we tend to call it here at LMG, is an imaginary person that you’ve set up as a means for making sure that the way you’re doing business appeals to your ideal client. Going through this exercise to create a client filter is critical, especially when it comes to marketing efforts, because it allows you to know who it is that you’re actually trying to target, and to get a feel as to whether or not your efforts will appeal to that person, so that you’re not wasting time, money and energy.
Just building a team isn’t enough. You need to trust them to handle things on their own while you are gone so you don’t spend your whole vacation “just checking in.”
“We empower our team back home to make decisions and handle things in our absence,” said Kelly Edwards, co-owner of Lawton Marketing Group.